Cello Junction
From:
Andy Goodridge
Cello Junction
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Created: 07/07/09
Last Edited: 07/07/09
Views: 2115
Appreciations: 85
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Brand design for Cello Junction. An internal communications strategy designed specifically to aid networking between companies within the Cello Group.
By using shapes constructed from a child's toy railway set, I created a simple brand marque and a bespoke typeface.
The use of a child's toy puts an element of fun into the brand, allowing users of the opportunity to have fun with it and use their own creativity to make their own shapes and designs. A full alphabet has been developed for this typeface in both display and light versions.
By using shapes constructed from a child's toy railway set, I created a simple brand marque and a bespoke typeface.
The use of a child's toy puts an element of fun into the brand, allowing users of the opportunity to have fun with it and use their own creativity to make their own shapes and designs. A full alphabet has been developed for this typeface in both display and light versions.
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