Futura logo carved on beach
- Company Logo Carved on the Beach
My beach calligraphy is usually a matter of carving in a fairly free and flowing way, so this commission was a special challenge to me. Futura is everything but free and flowing! The name was also knocked out of a square so I reckoned I'd have to draw some lines for the first time in my beach calligraphy life.
The first time I had a go at the job I was interrupted by a robber with a knife who took my camera bag with most of my photography equipment! Fortunately I retained my D80 which was in a holster bag behind me. Here are some trials I did before that:
When I got to the beach again two days later, I discovered I'd left my copy of the logo at home. The deadline was looming so I had to go ahead and do it out of my head. That's how I ended up getting the u wrong. I also, stupidly, got the position of the V-cut wrong, but that was easily PhotoShopped right. Here is a copy of the logo:
Here is the carving of the name. The straighter s was deliberate to accomodate the technique and the forms are taller in an attempt to compensate for the effect of the wide angle lens.
The idea was to carve the sand away around the square and take the pic when the tide came in around it. Here I have also shortened the square a bit more to compensate for the effect of the ultra wide lens:
Bucketloads of sand, and water to clean up. A few hour's work.
The shadows creep in before the tide does:
The sun is now too low and the tide hits it a little differently to how I imagined it:
A canvas now hangs in the company foyer in Germany: