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5-A-Day Type

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Created: 05/04/09
Last Edited: 11/27/12
7189
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Description
How can 5-A-Day appear less lecturing and more engaging with the consumer through the design of an almost edible font.
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NHS Recipes
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Short link: http://bit.ly/brYQ6j
  • I was interested in how 5-a-day could become less lecturing. I responded initially with a font based around this, which then grew to become a whole list of recipes established by the NHS.

    I wanted the font to become light hearted but still maintain its authority, which is why i chose to base the font on Times. This stopped the font from becoming too jokey. I also considered how i could make each recipe seem interesting through the layout.
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How can 5-A-Day appear less lecturing and more engaging with the consumer through the design of an almost edible font.
Published: May 04, 2009
  • Views7189
  • Appreciations334
  • Comments6
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