- Typography ServedProject Featured On:Typography Served — 5/15/09
- I was interested in how 5-a-day could become less lecturing. I responded initially with a font based around this, which then grew to become a whole list of recipes established by the NHS.
I wanted the font to become light hearted but still maintain its authority, which is why i chose to base the font on Times. This stopped the font from becoming too jokey. I also considered how i could make each recipe seem interesting through the layout.