For the launch of Machine Advertising Agency we were given the opportunity to design the cover of Advantage Magazine. We chose to do a hand drawn typographic illustration that showed the sum of the different segments of the business to equal Machine. The illustration process was photographed every ten seconds over a period of 3 days to create the time-lapse video. Viewers were directed to the video by short code and QR code printed on the cover.
Agency: Big Wednesday, a part of Machine
Creative Director: Jake Bester
Illustrator: Dani Loureiro
Shot and Produced by Shoestring Productions