- Typography ServedProject Featured On:Typography Served — 10/2/12
Blu Ray typeface design and print advertising
- Blu Ray
Typeface design and print advertising
- This project was for Sony to advertise the Blu ray system before the death of HD DVD. I used one of my fonts 'Balearic Thread' and then added a type treatment in photoshop. Unfortunately before the campaign aired Blu Ray became the only HD player and there was no longer a need for the advertising so the campaign was dropped.