Bright! — Typoleistung
Submission to the Bright! Catalogue edited by Slanted
- ConceptLeistung is the german word for Performance, in this way I found out that "Typoleistung" would be a fine word to describe the nature of the project without focusing in what was written but how it was represented.
Since I am portuguese and I don't know how to speak german, it would be a nice challenge to work with unknown words so I could focus myself on a very important thing, the visual comunication.
My inspiration was the beach related elements, like sand and water because you can draw anything you imagine with those two elements. Like a child "cooks" ideas and feelings in the sand, I cooked typography in this very unique way. The background pattern was the metaphore for that same "cooking" performance.
- The process…