the typeface, is my graduation project for Type and Media 2013 at The Royal Academy of Art in The Hague. This project is the result of a five month process from concept to the stage it was presented for final assessment. You can read more about the process I took to design Brisbane here.
My final self-initiated project was to design a way-finding typeface for my home city of Brisbane, Australia.
While Brisbane is a highly walkable city with a large amount of foot traffic, it has inconsistent type solutions for it's pedestrian wayfinding signage. This jumble of type styles can complicate getting about, and isn't visually appealing either to residents or visitors.
I saw my final project as an opportunity to design a typeface that could tidy up the various styles currently in use. I also wanted to give Brisbane an extra tool that could assist in differentiating it from other large Australian cities such as Sydney or Melbourne. The final typeface can be used in various types of orientation systems including public transport, shopping malls, health facilities, historical landmarks, and the city's parks & gardens.