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Flour Pot Bakery Identity

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Rebrand a local Gainesville Restaurant of your choice.
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  • Flour Pot Bakery Identity
  • The Flour Pot Bakery Pot strives for a healthy diet with high quality, natural ingredients and environmentally friendly practices. The bakerys interior space is inviting and warm with natural lighting and eclectic funky displays advertising baked goods. This identity system was designed to convey the unique and handmade qualities of the bakery. The hand-drawn type was inspired by the wiry Christmas lights arranged throughout the dining area. I chose to design a menu that could be carried home without hassle. I placed all menu items on a baguette carry-out bag so that customers could carry the menu home easily while simultaneously being able to enjoy a Flour Pot baked good. An alternate menu for lunch is available for guests who dine in.

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