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Form

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Form is a malleable typeface that bends to the surface it rests on. The characters were inspired by a combination of Futura and Salvador Dali’s “The Persistence of Memory”. The letters feel inconsistent and have a gravitational pull that appears uncontrollable and unstable. Each letter has a melting quality that gives the impression that they will slip off the baseline. I chose to use jello letters in the video because I felt it's consistency and sporadic movement fit Form's fickle qualities. Form references the consistent flux and the application of jello letters gives it a playful spin and makes the typeface more versatile.
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  • Form is a malleable typeface that bends to the surface it rests on. The characters were inspired by a combination of Futura and Salvador Dali’s “The Persistence of Memory”. The letters feel inconsistent and have a gravitational pull that appears uncontrollable and unstable. Each letter has a melting quality that gives the impression that they will slip off the baseline. I chose to use jello letters in the video because I felt it's consistency and sporadic movement fit Form's fickle qualities. Form references the consistent flux and the application of jello letters gives it a playful spin and makes the typeface more versatile. 

    Form consists of three different font styles
    Flat Form // Cut Out Form // Jello Form.


    Featured: The Fox is Black

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