International Photography Festival in the edition of 2011 choosed the theme of "In Praise of Elderly" we thoguth that the cross stitch it was a great idea to represent the elderly. The poster was designed in Photoshop and then gave it to a professional in the cross stich media in Madrid to knit it on paper. The client loved the design and the cross stitching in a contemporary style.
We have made a cross stitch typography as well for all the sign system. We stitched the Helvetica typeface and photographed it for all signage and exhibition graphics. The result was a hand made bold and yet warm identity.
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