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Multi, a custom sans serif typeface family for news

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Custom typeface family for newspapers
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  • Multi was created for the redesign of multiple regional newspapers and designed to serve as an ideal companion to the serif typefaces used in the forthcoming redesign of the newspapers (Lexicon by Bram de Does and Tiempos by Kris Sowersby). It is intended to match the emotional attributes targeted by the new layout: very warm, dynamic, optimistic, friendly, newsy, contemporary, human, accessible… Its other purpose is to bring an exclusive personality to these printed publications, but also online.

    The family consists of two subfamilies: Multi H is distinctive in headlines and large sizes and Multi T is functional for small size texts as well. Multi H subfamily consists of six weights: ExtraLight, Light, Regular, Bold, ExtraBold and Black. Multi T subfamily consists of two weights (Regular and Bold) and two constructions (Roman and Italic), the fonts are: Regular, Italic, Bold and Bold Italic.

    Its main features are:
    Humanistic construction
    Flare and Asymmetry
    From Light Condensed to Extended Black
    Legibility and Originality
     
    The  team working in the redesign of the newspapers was composed of GOOD Inc., the art direction studio located in Amsterdam; Maters Hermsen, the consulting company located in Leiden (responsible of the journalism and the new style of communication), and me as a type designer and consultant who worked mainly from Barcelona, with the technical collaboration of Ramiro Espinoza. It represented 8 months of intense work.
     
    The Multi-use license is exclusive for two years. It will be available for licensing in 2014. That process is under development.

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