_It’s been 7 years since the entrance wall in the agency reception was changed.Besides that long time, the space didn’t reflect the creativity and the great workthat is being done in the Agency.
Relevance_We chose David’s famous quotes to enhance our reception area, creating impactand generating curiosity and engagement amongst those who visit the agencyfor the first time. In fact, it’s not unusual to see visitors simply standing staring atthe wall.
Difference_The new wall consists of a typographic image of David’s silhouette formed byseveral of David´s most important quotes. All of these quotes were “handwritten”by a team of designers, so it was possible to dedicate attention and detail to eachquote on the wall, and to the image as a whole.