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Philips "You Need To Hear This" Table

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Lettering illustration for Philips advertise "You need to hear this"
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  • Some time ago I was commisioned by Oglivy & Mather London to created lettering which will be part of advertising project for Philips. 

    I was a Shoreditch table illustrator
    Brixton Table Illustrator: Ged Palmer
    Hackney Table Typographer / Illustrator: Alison Carmichael / Steve Bonner


    As part of their new urban headphones campaign, 'You Need To Hear This," Philips unveiled tables you need to hear. Pub goers across London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

    Each table featured hand illustrated typography and iconography inspired by its neighbourhood - all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.


    Client: Philips
    Agency: Ogilvy & Mather London
    Production Company: Physical Pixels
    Writer: Chris Joakim
    Art Director: Mike Donaghey
    Planner: Mattijs Devroedt
    Project Managers: Louisa Lewis, Sasha Dunn
    Account Leads: Olivia Rzepczynski, AJ Coyne
    Creative Directors: Gerry Human, Ivan Pols


     
  • Thanks for watching.
     
    and
     
    mat3usz32@gmail.com

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