Living in a world of commerce, where there are huge pressures from design industries, designers are often expected to give instant outcomes. The problem of this situation is that designers are becoming afraid of taking risk and experimenting in design process. Eventually, they become obedient and do only as expected.
To stimulate creativity, one needs to take a break from their usual routines and once in a while... PLAY. The act of play is believed to be one of the most genuine and effective forms of creative activity.
The openness of play is able to encourage people in exploring different perspectives.
RE:PLAY is a process driven project that investigates the concept of play in design process. It looks primarily into the process of trying different possibilities, from the first idea to the outcomes.
RE:PLAY aims to remind designers the importance of play and experimentation and to invite them to bring the concept of playfulness into their design process; in order to develop their creative thinking,
and most importantly, to gain back the enjoyment of discoveries and learning experience from the whole journey of creative process.