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Rare Form

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Rare-Form’s objective was to offer moments of visual silence while celebrating the power and the beauty of letterforms. In an act of info-reduction, signage from Illinois’s 2010 primaries was removed from public spaces to be repurposed as canvases. Violating the one-color graphics with hand-lettering substituted the multiple messages once held by the sign for a much simpler one. The slab-serif letters are a custom alphabet created for this project. Each was freestyled with brush in one-shot enamel. Displayed individually as well in groupings, we are privy to observe each character outside of its common codependent context of conveying a message. Sans-statement, these letters will not judge your lifestyle, ask you for help, nor will they tell you where to be. Simply these symbols exemplify the power and capabilities of our human kind. CURATORS: Edward Marszewski and Dawn Hancock | EXHIBITION: Typeforce | GALLERY: Co-Prosperity Sphere | MATERIALS: Sign-painter's Enamel on Found Coroplast Signage
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  • The full alphabet hanging in the Typeforce Exhibit. Photo from I Shoot Rockstars.
  • Capital A. The slab-serif letters are a custom alphabet, each freestyled using signpainter brushes with one-shot enamel.
  • Human history began with the innovation of writing. Applying symbols to surface provides the infrastructure towards lasting accurately transmitted thoughts, messages, and memories. While the recorded past of our forefathers has allowed culture to develop and evolve, it is with this success that contemporary life has become congested with informational messages. 
     
    Encountering 5,000–20,000 informational messages per day the average American lives in a perpetual state of sensory overload, ill-effecting their space and time. These two elements are the foremost important factors we base our experience on. Each sadly has limited quantities for which an over abundance is inappropriately utilized, thus negatively impacting the human condition.
     
    This project sereved as a moment to deliver and celebrate somthing simple while reducing complex messages and the congested visual landscape.
  • A penciled in margin was created with measured tick-marks to guide the placement of serifs.
  • After the serifs and terminals are painted, stems and bars are added to complete each character.
  • The full alphabet of Rare Form.
  • Friday, February 26, 2010 the Typeforce opening... on the left of this image is some really good work by Chad Kouri. Photo from Luke Williams. 
  • Friday, February 26, 2010 the Typeforce opening, photo from Luke Williams.
  • The piece in the foreground in Tnop's Design Propaganda series. Photo from Luke Williams.
  • Photo from Luke Williams.
  • Photo from Luke Williams.
  • Photo from I Shoot Rockstars.
  • Photo from I Shoot Rockstars.
  • After the Typeforce exhibition, Rare Form was acquired and permanently installed in 3st Studio. Also on display inside Thirst are rare and unique work by Ed Fella, Paul Rand, Paul Sahre, Frank Gerhy, April Greiman, Mike Perry, Dennis Ichiyama, Marian Bantjes, Sonnenzimer, to name but a few.
  • The true test of a sign-painter is the 's'.
  • Photo from I Shoot Rockstars.

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