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SESC + 6* Cine Favela Festival

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Cine Favela Film Festival was created in Heliopolis favela, the biggest in the city of São Paulo. The sixth edition of the Festival was supported by SESC-SP and SP-Metro, and took place in several exhibition rooms in São Paulo including some neighborhoods in the outskirts of Sao Paulo. I suggested pixação (São Paulo wild tags) as the theme of this edition for its importance as an authentic expression of the periphery. The creation of the logo comprised three steps: research, curation and adaptation of the pixos created by various taggers and found in Heliopolis, Cidade Tiradentes and Paraisópolis (where the festival would take place). Once selected, all characters were combined to celebrate the union between the three communities. On the opening day, the street artist Djan 'Cripta' Ivson performed an intervention at Cine Favela's headquarters in Heliópolis. / Credits: Muhammad Umm (assistant designer)
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  • SESC + 6* Cine Favela Festival
    Identity, Typography, Art Direction, Printed Matter
  • Cine Favela Film Festival was created in Heliopolis favela, the biggest in the city of São Paulo. The sixth edition of the Festival was supported by SESC-SP and SP-Metro, and took place in several exhibition rooms in São Paulo including some neighborhoods in the outskirts of Sao Paulo. I suggested pixação (São Paulo wild tags) as the theme of this edition for its importance as an authentic expression of the periphery.

    The creation of the logo comprised three steps: research, curation and adaptation of the pixos created by various taggers and found in Heliopolis, Cidade Tiradentes and Paraisópolis (where the festival would take place). Once selected, all characters were combined to celebrate the union between the three communities. On the opening day, the street artist Djan 'Cripta' Ivson performed an intervention at Cine Favela's headquarters in Heliópolis. / Credits: Muhammad Umm (assistant designer)

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