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Smateria / Typo-identity for collections 2012-2013

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Smateria is an international brand which produces bags and accessories handmade in Cambodia from common and recycled materials, giving work and opportunities to local people. Project: Typo-identity for the launch of their 2012-2013 collections (Net, Smoto and Mix).
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  • Smateria  / Typo-identity for collections 2012-2013
     
    Client: Smateria  Agency: Estrogeni  
    Creative Director: Agostino Santacroce

    About: Smateria is an international brand which produces bags and accessories handmade in Cambodia from common and recycled materials, giving work and opportunities to local people. 
     
    Project: Typo-identity for the launch of their 2012-2013 collections (Net, Smoto
    and Mix). This Typo-id joins the preesistent brand identity of Smateria made
    by Estrogeni many years ago.
     
    Purpose: This project enhances the social aspects of Smateria:
    intercultural (made by two italian women in Cambogia to become an international brand); ecology (recycle, reuse, the armony of fusion);
    care for what they produce, respect for cambodian culture and local workers.
     
     
  • Concept starting point: Khmer script (cambodian alphabet)
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  • Follow Estrogeni on Facebook
    Follow Smateria on Facebook
     Visit Smateria web-site
     
     
     
    Thankyou! :D

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