Smateria / Typo-identity for collections 2012-2013
Creative Director: Agostino Santacroce
About: Smateria is an international brand which produces bags and accessories handmade in Cambodia from common and recycled materials, giving work and opportunities to local people.
Project: Typo-identity for the launch of their 2012-2013 collections (Net, Smoto
and Mix). This Typo-id joins the preesistent brand identity of Smateria made
by Estrogeni many years ago.
Purpose: This project enhances the social aspects of Smateria:
intercultural (made by two italian women in Cambogia to become an international brand); ecology (recycle, reuse, the armony of fusion);
care for what they produce, respect for cambodian culture and local workers.