Client: Self Promotion
Art Direction: Boris Pelcer
Language itself attempts to combine & contextualize the use of words in a structural manner that best defines the ideas for which the words stand for. Words themselves attempt to define a very complex idea in a general sense. That also means that words can never fully posses the entire essence of the idea which is describing. As such, words are nothing more than metaphors for complex ideas. For example if I say "tree" it is not describing a specific tree, but an idea for a generalized tree, if such exists. It is only with the use of other words that the word "tree" begins to break apart from the generalized idea of a tree. In addition, each word on its own has a great amount of subjective connotations for everyone. As such the same word can carry a great amount of meaning for one person, while the same word perhaps means nothing for someone else. However, instead of having to add more words around the word "tree' to define it as a specific tree, I can add color, texture, shape, & a certain flow of letters in order to consciously further or contradict the ideas for which the word/s stands for.
Hence, my lettering & typographic experiments focus on maximizing the strength of words for my own intent by playing with colors, shapes, values, contrast, overall dynamics & flow in accordance or contradiction to the word's context in order to make my own specific statements. Some pieces are there to simply make you smile, while others offer food for thought.
Lettering for your thoughts. Life Motto: Keep It Simple.
Lettering created in remembrance of Japan 2011 disaster.
As a humanity, we are undeniably stronger when we come Together As One.
Lettering for your thoughts. Maintaining ones identity & sanity means reminding ourselves, more often than not, to never lose our ability to savor the little things in life. After all, it is the small things that determine our overall attitude on life. As a way of reminding myself & others to keep the positivity alive, I developed custom lettering & a poster to go along with it, which I quite appropriately named La Dolce Vita or The Sweet Life. Enjoy.
Lettering for your smile. What more can I say, U R Awesome.
Throughout our lives beauty never seizes to stop influencing our judgement. It is quite fascinating how flawed our judgment can become in the presence of something beautiful. For the custom lettering I intentionally left the brush marks made in the process of refining the lettering to point out just how much absurd effort & time is invested in the process of getting ourselves closer to that mesmerizing state of beauty.
VIEW THIS PROJECT ON: WWW.BORISPELCER.COM
Lettering for your smile. I know I can't change the world, but I can at least put an effort to make it a little brighter, by reminding you just how beautiful & amazing you all are, even if you don't realize it. With all considered, there is something I would like to share with you : There is Someone Beautiful ... Reading This.
Stickers of this design were made as a method of sharing this idea with others throughout various cities & countries. Below are couple wonderful places these stickers ended up in, thanks to the help of others.
Ketchikan, Alaska. Stickers placed & photographed by Elizabeth Jagusch.
Kailua Kona, Hawaii. Stickers placed & photographed by Elizabeth Jagusch.
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