SA Innovation Summit 2012
Logo / Adverts / Postcard / Posters / Newsletters / Web graphics / Documents
The SA Innovation Summit is in its 5th year of bringing together leaders, entrepreneurs and innovators.
K&i designed and conceptualised full integrated branding for this
years event, including the identity graphics, Lab logo, multiple print
and digital adverts, postcard, posters, website graphics, newsletters,
e-mail signatures, campaign literature, and personalised gift and
The theme for the year's event was 'Leading innovation – Africa's
competitive edge', and we wanted the branding to represent an African
feel, handmade, creative and of course innovative. Based on traditional
African curios, we substituted Scooby wire and beads with nails,
embroidery thread, wood and laser engraving to produce a sophisticated,
intricate and handmade piece. The networking and connectivity aspect is a
key part of the summit, this was also highlighted using the string to
tie parts together and also creating multiple messages.
Another part of the Innovation summit is it's fun and playful
Innovation Summit Lab where people can pitch their ideas to a panel of
judges. In keeping with the fun aspect along with the idea of
making/building we designed the logo for the lab out of Lego.
We also had the pleasure in creating the year's Black Book and Note Book.
In 2011 we designed comprehensively for the theme 'Meet the Innovation Legends' and also created the Black Book.