This piece is a response to a design brief via Saatchi & Saatchi UK for the New Directors' Showcase at Cannes Lion 2009, 56th International Advertising Festival. The NDS aims to spotlight creative talent and the next big name in film direction. In the past they've featured the likes of now big names such as Michel Gondry, Spike Jonze and David LaChapelle.
The brief was for a monochromatic, typographic t-shirt design that relates to the phrase "Who's Next?" Although a little literal I thought there was a nice play on words with popular term The Great Unknown.
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