Visual design campaign: illustrating the various sporting activities that are hosted by the city of Barcelona, under the prestigious name of ¨Trofeu Internacional Ciutat de Barcelona¨. These include track and field, water polo, table tennis, wheelchair-basketball, baseball and many others. The communication is carried out mostly offline, using posters, banners and postcards.
The challenge was to have a consistent style taking into consideration that there were 30+ sporting events. We decided to use a hand drawn typeface to combine the various elements (photo, logo, text) with a sense of fluid motion. The letters were painted with ink, digitalized and used as the principal visual element in the campaign.