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"Typography Needs to be Experienced"

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Chalk on wooden blackboard.
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  •  "Typography Needs to be Experienced"
    Typographic Quotation
  • Nowadays most design projects involve the computer exclusively and it gets easy for a graphic designer to fall into a bad habit of choosing a random typeface on the Internet for their work. Understanding type weight, shape and balance requires some skills that unfortunately most digital-native designers are missing.

    This is why we have been brief to render by hand our own type layout by illustrating a typographic quotation. I have chosen the quote from the German designer Helmut Schmid that says: "Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced."
  • Initial sketches.
  • Chalk on black board, 900x900mm.
    Total time: 11 hours.

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